Tide Waves Project

coppel CAMPAIGNS

coppel CAMPAIGNS

coppel CAMPAIGNS

2025

CliEnt

Coppel

Type

Commercial

Role

Art Direction

What we did

Art direction for Coppel campaigns across app, website, catalog, magazine, newspaper, and social media bringing Coppels visual world to life through cohesive spatial storytelling and art direction across digital and print experiences.

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CRAFTING STORIES ACROSS EVERY PLATFORM

As part of Coppels art department, we developed large-scale commercial campaigns translated across multiple touchpoints including print catalogs, editorial spreads, mobile app content, website assets, and newspaper advertising. Through art direction, visual coordination, and set development, each campaign was designed to maintain a cohesive identity while adapting seamlessly to diverse media formats and consumer experiences.

Tide Waves Project

FROM EDITORIAL TO DIGITAL EXPERIENCE

Operating within the art department as both director and assistant. Each visual elementfrom set styling, BUILDING, to composition and production execution was designed to strengthen brand consistency while elevating the consumer experience across every format.

Tide Waves Project
Location

Av. Antonio Rosales 305

Primer Cuadro, 80000

Culiacan, Sin. México.

Instagram
2026 © That Gigi
Location

Av. Antonio Rosales 305

Primer Cuadro, 80000

Culiacan, Sin. México.

Instagram
2026 © That Gigi