
2025
CliEnt
Coppel
Type
Commercial
Role
Art Direction
What we did
Art direction for Coppel campaigns across app, website, catalog, magazine, newspaper, and social media — bringing Coppel’s visual world to life through cohesive spatial storytelling and art direction across digital and print experiences.
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CRAFTING STORIES ACROSS EVERY PLATFORM
As part of Coppel’s art department, we developed large-scale commercial campaigns translated across multiple touchpoints including print catalogs, editorial spreads, mobile app content, website assets, and newspaper advertising. Through art direction, visual coordination, and set development, each campaign was designed to maintain a cohesive identity while adapting seamlessly to diverse media formats and consumer experiences.
FROM EDITORIAL TO DIGITAL EXPERIENCE
Operating within the art department as both director and assistant. Each visual element—from set styling, BUILDING, to composition and production execution was designed to strengthen brand consistency while elevating the consumer experience across every format.

