
2025
CliEnt
Universal Music Group
Type
Commercial
Role
Art Direction
What we did
ART DIRECTION FOR THE MUSIC VIDEOS AND VISUALIZERS OF AXEL OJEDA’S ALBUM PRUEBA Y ERROR BY UNIVERSAL MUSIC GROU. TRANSLATING THE ALBUM’S IDENTITY INTO CINEMATIC VISUAL WORLDS.
Scroll to read
TRANSLATING EMOTION INTO VISUAL NARRATIVE
For Prueba y Error, a music project by Axel Ojeda under Universal Music Group, we developed the art direction & Production design for a series of music videos and visualizers that translated the emotional weight of the album into cinematic visual worlds. Through atmospheric set design, intentional lighting, and symbolic spatial compositions, each piece was crafted to amplify the storytelling behind the music.
A CINEMATIC UNIVERSE BUILT AROUND SOUND
From conceptual development to on-set execution, the project explored themes of vulnerability, masculinity, nostalgia, and introspection through immersive visual direction. Working across music videos and visualizers, we created cohesive environments that balanced raw emotion with refined aesthetics, shaping a distinct visual identity for the album rollout.

