Maison Alverra Project

PRUEBA Y ERROR

PRUEBA Y ERROR

PRUEBA Y ERROR

2025

CliEnt

Universal Music Group

Type

Commercial

Role

Art Direction

What we did

ART DIRECTION FOR THE MUSIC VIDEOS AND VISUALIZERS OF AXEL OJEDAS ALBUM PRUEBA Y ERROR BY UNIVERSAL MUSIC GROU. TRANSLATING THE ALBUMS IDENTITY INTO CINEMATIC VISUAL WORLDS.

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TRANSLATING EMOTION INTO VISUAL NARRATIVE

For Prueba y Error, a music project by Axel Ojeda under Universal Music Group, we developed the art direction & Production design for a series of music videos and visualizers that translated the emotional weight of the album into cinematic visual worlds. Through atmospheric set design, intentional lighting, and symbolic spatial compositions, each piece was crafted to amplify the storytelling behind the music.

Maison Alverra Project

A CINEMATIC UNIVERSE BUILT AROUND SOUND

From conceptual development to on-set execution, the project explored themes of vulnerability, masculinity, nostalgia, and introspection through immersive visual direction. Working across music videos and visualizers, we created cohesive environments that balanced raw emotion with refined aesthetics, shaping a distinct visual identity for the album rollout.

Maison Alverra Project
Location

Av. Antonio Rosales 305

Primer Cuadro, 80000

Culiacan, Sin. México.

Instagram
2026 © That Gigi
Location

Av. Antonio Rosales 305

Primer Cuadro, 80000

Culiacan, Sin. México.

Instagram
2026 © That Gigi