2025
CliEnt
Maja X Checo Pérez
Type
Commercial
Role
ART & CREATIVE DIRECTION
What we did
ART & CREATIVE DIRECTION FOR MAJA SPORTSWEAR’S CAMPAIGN IN COLLABORATION WITH CHECO PÉREZ FOR HIS RETURN TO F1, BLENDING MOTORSPORT AESTHETICS WITH CINEMATIC VISUAL STORYTELLING
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WHERE ADVENTURE MEETS SPEED
Art direction and set design for Maja Sportswear’s collaboration with F1 pilot Checo Pérez, creating a bold visual campaign inspired by movement, performance, and F1 culture.
RUNWAY LAUNCHING EXPERIENCE
Beyond the campaign, we developed a runway concept proposal for the collection launch translating the energy of Formula 1 into an immersive spatial experience through lighting, scenography, and atmosphere.
